BRANDED SHIRTS

Branded button-up shirts are a cornerstone of both classic fashion and contemporary streetwear, offering a canvas for brands to express their signature aesthetics through cut, fabric, and logos. The market is diverse, ranging from sophisticated luxury options to rugged, workwear-inspired pieces. While the Oxford cloth button-down remains a timeless staple, current trends for branded shirts are gravitating towards slightly more relaxed fits, unique fabric textures like seersucker or lightweight linen blends, and the resurgence of bold patterns such as vintage checks and vertical stripes. Popular shirts sold at Vintage Sole include Ralph Lauren, Tommy Hilfiger, Carhartt and Dickies, Harley Davidson, and more.

Ralph Lauren's button-up shirts are synonymous with aspirational American style and preppy sophistication. The Polo Ralph Lauren line is famous for its vast array of button-downs, particularly the classic Oxford shirt which is a foundational item in many wardrobes. These shirts are instantly identifiable by the small, embroidered pony logo on the chest, a subtle marker of quality and brand identity. The brand excels at seasonal prints, madras checks, and crisp white dress shirts.

Tommy Hilfiger defined the 1990s aesthetic with its preppy-with-an-edge approach. Their button-up shirts became iconic streetwear staples, known for the prominent red, white, and blue flag logo and a focus on bright colours and bold, sometimes oversized, fits. Tommy Hilfiger was central to the hip-hop fashion scene of the era, and their shirts often featured large-scale logo embroidery or colour-blocking designs that made a statement. Today, the brand still offers classic Oxford shirts and casual flannels.

Harley-Davidson button-up shirts offer a completely different aesthetic, rooted in motorcycle culture, utility, and rugged Americana. These shirts are designed for durability and function, often made from heavy-duty cotton twill, denim, or flannel. They incorporate the biker lifestyle, often featuring bold graphics, large patches, and embroidery of the brand's iconic bar-and-shield logo on the back and chest. The fit is typically more relaxed for ease of movement, and details like reinforced stitching and snap closures are common.