SHOP AFFLICTION

Affliction is one of those brands that screams attitude. Launched in 2005, it was born out of the MMA and hard rock scenes, making clothes that looked as tough as the fighters and bands who wore them.

Think bold graphics, skulls, wings, tattoo-inspired designs—every piece was built to send a message: ‘Live Fast.’ Affliction tapped into a culture that valued strength, rebellion, and standing out, becoming a huge name in combat sports and rock concerts. Fighters would walk out to the ring wearing Affliction tees, while rock stars repped the brand on stage, making it a hybrid of fight gear and streetwear.

Though it's peak hype was in the late 2000s, vintage Affliction has become popular again, riding the Y2K and grunge nostalgia wave. Today, Affliction is edgy throwback fashion. Worn to channel energy that’s hardcore, rebellious, and unapologetically bold. It’s not about subtlety, it’s about making a statement. Whether you’re at a festival, in the gym, or just vibing with retro style, Affliction is about projecting power and individuality.