Branded knitwear in 2026 is seeing a shift towards heritage aesthetics and textural richness, where quality materials like merino wool and cashmere are the focus, often in intricate cable knits or sophisticated weaves. Across the market, brands are releasing versatile silhouettes, including the immensely popular oversized cardigans and classic crewnecks, all emphasizing refined comfort and lasting style. This trend perfectly aligns with the enduring appeal of Ralph Lauren, a brand that has mastered the art of American preppy elegance in its knitwear collections.
Ralph Lauren knitwear maintains an iconic status, celebrated for its quality and timeless design. The signature Polo Ralph Lauren cable-knit sweater, adorned with the subtle pony emblem, remains a wardrobe essential, available in a vast array of colours and premium materials like luxurious cashmere and Pima cotton. However, the brand is equally famous for its distinctive graphic knitwear that taps into a playful, nostalgic sensibility. The highly sought-after Polo Bear motif, first introduced in 1991, has become a cultural icon and appears on various sweaters, depicting the elegantly dressed bear in different stylish outfits; these pieces often sell out quickly. Similarly, the American flag sweater is a patriotic staple for the brand, a bold, intarsia-knit design that evokes a sense of enduring Americana and classic, aspirational style. These specific graphic knits are statement pieces that blend the brand's commitment to quality with whimsical, recognizable branding.
The cardigan, in particular, is a dominant trend in recent years with a diverse range from chunky, shawl-collar styles that exude a rustic, fireside charm to lighter, tailored options perfect for layering over a button-down shirt. The brand's expertise in incorporating patterns like Fair Isle, argyle, and varsity stripes ensures that their knitwear remains relevant and stylish across generations. The focus for consumers is on durability and timelessness, making these quality pieces a sound investment in personal style, designed to hold their appearance and appeal for years to come.
