BRANDED KNITS

Branded knits have recently seen a shift towards heritage aesthetics and textural richness, with materials like merino wool and cashmere in focus - often in cable knits or weaves. Across the market, brands are releasing versatile silhouettes, including the immensely popular oversized cardigans and classic crewnecks, all emphasizing refined comfort and lasting style. This trend perfectly aligns with the enduring appeal of Ralph Lauren, a brand that has mastered the art of American preppy elegance in its knitwear collections.

Ralph Lauren knitwear maintains an iconic status, celebrated for its quality and timeless design. The signature Polo Ralph Lauren cable-knit sweater, adorned with the subtle pony emblem, remains a wardrobe essential, available in a vast array of colours and premium materials like luxurious cashmere and Pima cotton. However, the brand is equally famous for its distinctive graphic knitwear that taps into a playful, nostalgic sensibility. The highly sought-after Polo Bear motif has become a cultural icon and appears on various sweaters, depicting the elegantly dressed Ralph bear in different stylish outfits. Similarly, the American flag sweater is a Americana staple for the brand.. These specific graphic knits are statement pieces that blend the brand's commitment to quality with whimsical, recognizable branding.

The cardigan, in particular, is a dominant trend in recent years with a diverse range from chunky, shawl-collar styles that exude a rustic, fireside charm to lighter, tailored options perfect for layering over a button-down shirt. The brand's expertise in incorporating patterns like Fair Isle, argyle, and varsity stripes ensures that their knitwear remains relevant and stylish across generations.