COOGI SWEATERS

Vintage Coogi sweaters, originating in Australia in the late 1960s (initially spelled Cuggi) and rising to global fame in the 1990s, are iconic pieces of fashion history recognized for their intricate, one-of-a-kind designs. The defining characteristic of a vintage Coogi knit is its complex, three-dimensional (3D) knit texture.

These pullovers and cardigans are celebrated for their "chaotic harmony" of vibrant, bold colours, often utilizing cotton or pure wool. Their status as a hip-hop cultural icon, famously worn by The Notorious B.I.G., further cemented their place in streetwear history and contributes significantly to their enduring appeal and value as wearable art. 

Vintage Coogi knits remain a powerhouse in modern streetwear with the current trend toward maximalism and individuality. These iconic sweaters are increasingly styled in high-low ensembles, where their vibrant, kaleidoscopic patterns are balanced by minimalist staples like high-waisted relaxed denim or tailored trousers to create a sophisticated yet bold aesthetic. The enduring influence of 90s hip-hop culture continues to drive demand, but modern fashion icons and trendsetters have expanded Coogi's reach by incorporating them into smart-casual wardrobes, often layering them over collared shirts for a "grandpa-core" look that emphasizes comfort and artisanal craftsmanship. As conscious consumerism takes centre stage in recent years, authentic "Made in Australia" Coogi are particularly prized as sustainable investment pieces that offer a unique alternative to mass-produced luxury and are valued for their timeless, wearable-art status.