Collection: SHOP PRADA

Prada is one of the ultimate names in luxury fashion, founded in Milan in 1913 by Mario Prada. Originally a leather goods company, it rose to global fame when Miuccia Prada, Mario’s granddaughter, took over in 1978. She transformed Prada into a powerhouse by mixing minimalism with bold creativity. Prada’s nylon backpack from 1984 is a perfect example - It turned a simple, everyday material into a luxury must-have.

Prada has since become a symbol of casual luxury style, blending intellectual design with high-end craftsmanship. The triangular logo plaque is now one of the most recognizable symbols in fashion. In the 1990s and 2000s, Prada defined sleek minimalism, while in the 2020s, it’s been revived through collabs, archival revivals, and celebrity endorsements. Prada sneakers, bags, and ready-to-wear pieces are everywhere from red carpets to streetwear fits.

Modern Prada embraces luxury with a playful edge. Prada makes you feel like part of high fashion while still connecting with street style through reissues and collabs.