Collection: WESTERN COWBOY

Western fashion has recently transitioned from a niche aesthetic into a global trend often referred to as "Cowboy Core" or the "Western Revival".

Footwear is the cornerstone of this trend, with cowboy boots evolving from functional gear into statement pieces. There has been a distinct shift toward more expressive designs, including the use of pastels and metallics, tassels, and embroidered designs. While traditional pointed toes and stacked heels remain timeless staples, square toes and "cutter" toes are gaining popularity. Embellishments are also becoming more intricate, featuring elaborate floral overlays, glitter inlays, etched metal toe caps, and "flame-stitch" embroidery patterns.

Button-up shirts has seen a massive resurgence, with Western styles becoming more prevalent compared to previous years. The trend is defined by the Western yoke (the curved or pointed fabric across the shoulders) and the use of snap button closures instead of buttons. Popular styles include heavyweight cotton satin drills for a vintage romantic look, as well as lightweight cotton twills for everyday wear. Embroidery is a major focus, ranging from subtle tonal stitching on collars to bold, contrasting "Wild Retro" designs featuring bull skulls or arrows. Patchwork designs and colour-blocked panels are also emerging as ways to give classic Western silhouettes a refined, contemporary twist.