REEBOK

Reebok started in England in 1958, founded by the Foster brothers as a spin-off from their family’s shoe company. By the 1980s, Reebok became a fitness powerhouse, dominating the aerobics boom with iconic Freestyle sneakers.

The brand made history as one of the first athletic companies to truly embrace women as a primary audience. In the ’90s, Reebok competed with Nike and Adidas, dropping classics like the Pump, Club C, and Question Mid (Allen Iverson’s signature shoe). The Pump technology, with its inflatable tongue, was a game-changer in sneaker design.

Though it lost ground in the 2000s, Reebok has resurfaced through retro revivals and collabs with streetwear brands and artists. Today, vintage Reeboks like the Club C are staples in both street style and sneaker rotations. Reebok may not be as loud as Nike or Adidas, but it carries serious history. feminism, and authenticity.