SHOP FRYE

Frye is one of America’s oldest footwear brands, founded in 1863. Known for its rugged boots, Frye started as durable footwear for workers, farmers, and soldiers, even supplying boots during the Civil War.

Over the decades, Frye boots became iconic in American culture, worn by everyone from cowboys to rock stars. The brand’s signature harness and engineer boots are instantly recognizable and still highly sought after today. Frye bridges heritage craftsmanship with fashion—its boots carry that vintage Americana vibe but also work as timeless staples in modern wardrobes. 
In the 1960s and 70s, Frye boots were adopted by counterculture movements, from hippies to bikers, cementing their cool factor.

In modern society, Frye represents authenticity and a retro and rugged style. Frye's leathers have become an iconic part of the brand identity - notably their Banana yellow leather. These aren’t fast fashion boots, they’re investments that last and pick up character the more you wear them. Whether paired with denim, dresses, or layered fits. Frye is less about hype and more about heritage, perfect if you want footwear with both roots and style.