JUICY COUTURE

Juicy Couture defined early 2000s style with its iconic velour tracksuits. Launched in 1997 in Los Angeles, the brand nailed the Hollywood casual-luxe look, loved by celebs like Paris Hilton, Britney Spears, and Jennifer Lopez.
With the iconic Juicy 'tramp stamp' across the back in rhinestones, the tracksuit became a status symbol of Y2K culture. Juicy Couture was playful, glamorous, sexy and unapologetically extra. It was less about practicality and more about lifestyle, mixing luxury with comfort, bling with everyday wear.
As the Y2K revival has cycled back in fashion, Juicy has made a comeback. Vintage Juicy tracksuits have again become hot items, with new collections reimagining the classic look with updated cuts and styles.
The brand represents carefree fun, confidence, and a touch of bling and sparkle. Today, rocking Juicy means you’re not afraid to be bold, embracing the Y2K energy and mixing throwback glam with modern streetwear.