NIKE

Nike’s journey started in 1964 as Blue Ribbon Sports, before officially becoming Nike in 1971. Named after the Greek goddess of victory, Nike's Swoosh logo is now one of the most recognized symbols worldwide. Beyond performance, Nike excelled in storytelling. Its “Just Do It” campaign launched in 1988 and remains one of the most powerful slogans ever. Nike’s marketing connected sport with attitude, ambition, and self-expression.
Nike grew by pushing innovation in athletic footwear aiming for lighter, faster, stronger shoes for athletes. Amongst the many collaborations, Michael Jordan’s 'Air Jordans' redefined sneaker culture in the 1980s, making Nike sneakers collectible fashion items and a defining feature in street fashion.
Today, Nike balances heritage with hype, dropping retros like Air Force 1s and Dunks while pushing new tech with Flyknit and Air innovations. Collabs with Travis Scott, Off-White, and Drake make Nike sneakers grails for collectors. Nike is a representation of empowerment and belonging to a global movement. Whether you’re into sports or fashion, the iconic swoosh logo is now universal currency.