ADIDAS

Adidas was born in 1949 when Adi Dassler set out to create sports shoes that made athletes better. From day one, the brand pushed innovation, whether it was running spikes, football boots, or later, sneakers that blurred the line between performance and lifestyle.

The three stripes became one of the most recognizable logos in the world. Adidas has a long history with sports legends and celebrities including Lionel Messi, David Beckham, Pharrell Williams, Kanye West, Bella Hadid and Hailey Bieber.

The ‘80s anthem “My Adidas” made sneakers part of hip-hop culture forever. In the 2000s, Adidas collabs with Kanye West (Yeezy), Pharrell, and designers like Yohji Yamamoto (Y-3) made the brand a leader in both sport and streetwear.

Originals like the Stan Smith, Samba, and Superstar remain timeless, while modern Boost technology shows Adidas can innovate. Adidas is about mixing comfort and style with it’s sneakers being worn to the gym, on court, in the club, at school, and even in corporate. From terraces in Europe to street courts in New York, Adidas keeps the energy fresh. The three stripes and trefoil logo are recognised globally as stylish, comfortable and trendy.