CARHARTT

Carhartt was founded in 1889 to make durable workwear for railroad workers. Overalls and jackets tough enough to survive harsh conditions became their reputation. For decades, Carhartt was about practicality and strength in the workplace, not fashion.

But in the 1980s and ’90s, the brand was co-signed by rappers, skaters, and graffiti artists who loved its oversized fits and indestructible quality. This streetwear crossover turned Carhartt into a global style staple. In Europe, Carhartt WIP (Work In Progress) launched, reimagining the brand with a sleeker, more fashion-forward edge.

Now Carhartt is a dual icon: rugged blue-collar roots with street cred. The Carhartt 'Detroit' and 'Santa Fe' chore jackets, carpenter pants, heavyweight hoodies, and beanies are now cult pieces you see from warehouses to music festivals. Carhartt has managed to hit the sweet spot between function and fashion - it’s gear that works for tradies, skaters, or anyone chasing effortless style.