SHOP PATAGONIA

Patagonia started in 1973 when climber Yvon Chouinard transformed his small climbing gear company into a brand that focused on making durable outdoor clothing. The brand quickly became known for its rugged fleeces, jackets, and technical gear designed to handle extreme conditions.

But Patagonia’s real edge isn’t just performance, it’s their environmental activism. Long before it was trendy, Patagonia was talking about sustainability, repairing instead of replacing, and funding grassroots environmental causes. Their 2011 ‘Don’t Buy This Jacket’ campaign challenged consumerism, making them a cult brand for conscious shoppers.

The brand has built a reputation for balancing function, fashion, and responsibility. Fleeces and puffers have also crossed over into street style, with Patagonia gear such as the iconic 'Synchilla' becoming thrift store gold and Instagram staples. 

Today, Patagonia offers more than a outdoor wear, it’s a way to represent moral values. It says you care about the planet, but you also have style and practicality. Whether you’re hiking, skating, or heading to uni, Patagonia gear is about durability with a conscience.