RALPH LAUREN

Ralph Lauren is the king of American preppy style. Founded in 1967 by Ralph himself, the brand began with neckties before exploding into full lifestyle collections. The Polo shirt, launched in 1972, became a cultural icon that was seen everywhere from country clubs to hip-hop music videos. Ralph Lauren was a brand for everyone, from celebrities and working professionals to students and streetwear fans.
Through the decades, the brand created iconic and aspirational collections - Western ranch, Hamptons summer, Manhattan power dressing. These collections let people buy into a lifestyle, not just clothes. The iconic logo of a polo player on a horse symbolizes timeless sophistication worldwide.
In the 90s, Ralph Lauren became a streetwear icon thanks to the Lo-Life movement in NYC, where kids from New York Bronx and Brooklyn repped Polo as a statement of style and aspiration.
Today, Ralph Lauren continues to balance tradition and class with streetwear. With fun designs such as their iconic Ralph Bear and Lauren Bear, as well as collaborations with events like Grand Slam tennis, Ralph Lauren offers versatility and accessibility - becoming the ultimate crossover between 'old money' prep and sophistication, and effortless cool.