TOMMY HILFIGER

Tommy Hilfiger launched his label in 1985, combining classic American prep with bold, modern twists. His red, white, and blue flag logo became instantly recognisable. In the 1990s, Tommy Hilfiger blew up in hip-hop culture when artists like Aaliyah, Snoop Dogg, and Destiny’s Child wore oversized Tommy pieces on stage. That connection transformed Tommy from preppy wear to a streetwear powerhouse.

The brand is all about mixing 'old money' preppy vibes with bold logos, baggy denim, and colour-block jackets and button up shirts. Through many fashion trends, Tommy Hilfiger stayed relevant by leaning into nostalgia, iconic collabs, and bold runway moments. 

Vintage Tommy is highly sought after today, especially big logo tees and jackets from the ’90s. Tommy Hilfiger is versatile, bridging preppy styles and streetwear styling. The Tommy flag logo has become a recognisable icon worldwide.